F.A.O. is D.O.A.

Had a nice visit with the nephews earlier in the week – had lunch at Rockefeller Center, took in some of the stores on Fifth Avenue like The NBA Store and The Disney Store but have to say we were incredibly disappointed with F.A.O. Schwarz.

One of my nephews had magical memories of the store when he was there years ago but it was nowhere near magical when we got there. First of all, it was completely overshadowed by the glistening new Apple Store. Next, there was one lone soldier standing guard. And once we entered – no music, not a lot of employees helping out, few products, sparse decoration, etc. It was a fascinating case study of how businesses can go awry but sort of depressing to see a once heralded children’s toy store reduced to a mere shell of its once glorious self.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: