When Corporations Go Blogging

Ugh. I work for a big corporation and yesterday we received an email with a link to one of our top executive’s “blog”.

I use the word blog loosely here because it looked nothing like a blog.

It wasn’t in a blog-like format, he stated he would only update it every few weeks, this single post was interminably long, there were no links within the post, and comments were not enabled.

So why call it a blog if it doesn’t look or act like one?


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